In today’s episode, I share the 5 things you need to consider when developing your brand and the top 2 questions I get asked the most about personal branding.


Why you’ve got to watch today’s episode:


  • Having a goal, mission or purpose for your brand can connect you with your audience is a new way
  • You can be more intentional about how you show up in the world and position yourself for success
  • Building a brand doesn’t have to be inauthentic and you can do it in a way that allows you to grow

It’s my first episode of Can I Be Human?!, and it’s been a long time coming. Although, I had some tech issues (of course!) and had to change my format at the last minute, I think it turned out great.


And don’t forget today’s freebie:


It’s too good: a 7 step playbook to positioning your personal brand, ready for you to use immediately. I walk you through each of the stages of a creating a brand strategy and even sprinkle some pro tips. If you want to position yourself as an influencer in your industry, this is a must for you.  

Acts of Influence playbook by LaTanya Karla - 7 Steps To Help You Develop Your Brand

Check out these highlights:


  • The 2 questions I get asked the most about branding [3:56]
  • Is it inauthentic to “build” a brand? [6:49]
  • How influencers like Melyssa Griffin, Mattie James and Nicole Walters have positioned their brand [13:31]
  • Why you need to create an experience for your audience [19:54]
  • How to bring something different to the table with your brand without being inauthentic [26:01]


Mentioned in this episode: