I’m LaTanya.


I’m a 33 year-old human, living in Washington, DC, a business owner, mother of a 2 year old boy and the creator of this blog. In this space I share bits of my life as I experiment with my personal style, figure out parenthood, travel the world and design cool shit online.

Welcome to LaTanyaKarla.com! I’ve curated a blog with you in mind – the creative women who wants to build a brand as an influencer, thought leader or tastemaker in the online space. All while connecting with real people like an authentic, transparent and often vulnerable, human.

Here is where I share everything about personal branding, the things they don’t tell you about business and how to balance being a go-getter with prioritizing family first. This is where you can read my content, watch my videos and join my masterclasses.

My Story


I always knew that I wanted to have massive impact in the world in a creative way, but as an introvert, putting myself out there was a major fear. I also learned the hard way, that if I wanted to have the success that I imagined, I would need a network.

After a stint at a prominent NYC fashion school, I came back to DC with my tail between my legs and over $14k in credit card debt. I felt like a total failure.

But in 2006, I started blogging, and in 2007, I started my first YouTube channel. This was the beginning of me getting over my fears and it’s been an ongoing journey.

On my quest for creative and passionate work, I also started a business as a personal stylist, and I did all of this while in a demanding full-time job. I learned a lot about personal branding through my experience and channeled my love for art and fashion into graphic and web design.

Becoming a mom was the life event that changed everything. I was tired of feeling bad about wanting more. I wanted my time back, and I wanted flexibility. I wanted to be able to stare my baby in the face (all day if I felt like) and not worry about the next meeting or appointment I needed to go to.

So I decided, while on maternity leave, to go all in on my goal of running my own business full-time, and set an exit date for my job. It wasn’t easy balancing it all (work, life,  baby, business) but I did it because I wanted this for my life, and my life truly depended on it.

Now I create stylish brands for creative women like me who want to stand out as an influential voice online with purpose and through authentic human connection.

Are you trying to build a successful brand online?

Trust me, my friend, you’re just one step away from making it happen! Go ahead and read through my business + balance tips I share on this blog. Don’t forget to subscribe to my newsletter and join the growing club of influential rock stars. By signing up, you will receive forever access to my free resource library, where I share printables, worksheets, free designs and other freebies for creatives + content creators. Not bad, huh?

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Get in touch!

You’re more than welcome to get in touch if you want to work with me or if you just need to chat. Head over to my contact page to find out how to reach me!